Starts with audit & research.
Analysing your data and past learnings.
By auditing your existing accounts, Google Analytics data and more, we’re able to take past learnings, get a clear picture of your audience and learn about gaps and opportunities. And we love data.
Looking at your potential buyer behaviours.
It’s not an audience-first approach. In today’s blurred ATL & BTL lines, it’s about a behaviour-first approach. For example, YouTube is the size of BBC, ITV & Channel4 combined! So you can effectively influence your buyer through the line by not targeting a specific demographic/segment but instead looking at how they behave. Because two similar demographics can have very different tastes and behaviours: media consumption, habits, channels, and more.
